A Social Media‒Based Public Health Campaign Encouraging COVID-19 Vaccination Across the United States

Isabella de Vere Hunt; Tamara Dunn; Megan Mahoney; Michael Chen; Vanessa Nava; Eleni Linos

doi:10.2105/AJPH.2022.306934

A Social Media‒Based Public Health Campaign Encouraging COVID-19 Vaccination Across the United States

Am J Public Health. 2022 Sep;112(9):1253-1256. doi: 10.2105/AJPH.2022.306934. Epub 2022 Jul 7.

Authors

Isabella de Vere Hunt¹, Tamara Dunn¹, Megan Mahoney¹, Michael Chen¹, Vanessa Nava¹, Eleni Linos¹

Affiliation

¹ Isabella de Vere Hunt is with the Program for Clinical Research and Technology, Stanford University, Stanford, CA. Tamara Dunn and Megan Mahoney are with the Department of Medicine, Stanford University. Michael Chen, Vanessa Nava, and Eleni Linos are with the Program for Clinical Research and Technology, Stanford University.

Abstract

Tailored public health messaging encouraging COVID-19 vaccination may help increase vaccination rates and decrease the burden of COVID-19. We conducted a three-part COVID-19 vaccine uptake public health campaign disseminated on Facebook between April and June 2021. Our first campaign focused on reaching Black and Latinx communities; our second campaign focused on addressing vaccine access and scheduling in Latinx communities; and our third campaign focused on religious communities. Overall, we reached 25 million individuals with 171 million views across the United States. (Am J Public Health. 2022;112(9):1253-1256. https://doi.org/10.2105/AJPH.2022.306934).

Publication types

Research Support, N.I.H., Extramural

MeSH terms

COVID-19 Vaccines
COVID-19* / epidemiology
COVID-19* / prevention & control
Health Promotion
Humans
Public Health
Social Media*
United States / epidemiology
Vaccination

Substances

COVID-19 Vaccines

Abstract

Publication types

MeSH terms

Substances

Grants and funding