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Megastudies improve the impact of applied behavioural science.
Milkman KL, Gromet D, Ho H, Kay JS, Lee TW, Pandiloski P, Park Y, Rai A, Bazerman M, Beshears J, Bonacorsi L, Camerer C, Chang E, Chapman G, Cialdini R, Dai H, Eskreis-Winkler L, Fishbach A, Gross JJ, Horn S, Hubbard A, Jones SJ, Karlan D, Kautz T, Kirgios E, Klusowski J, Kristal A, Ladhania R, Loewenstein G, Ludwig J, Mellers B, Mullainathan S, Saccardo S, Spiess J, Suri G, Talloen JH, Taxer J, Trope Y, Ungar L, Volpp KG, Whillans A, Zinman J, Duckworth AL. Milkman KL, et al. Nature. 2021 Dec;600(7889):478-483. doi: 10.1038/s41586-021-04128-4. Epub 2021 Dec 8. Nature. 2021. PMID: 34880497 Free PMC article. Clinical Trial.
137 results